According to many urban philosophers, each place in the space of a certain city is protected by its own spirit, the so-called genius loci. This explains the cyclical nature of the events taking place here. The genius of the place seems to push artists and writers to create, scientists to invent, even intruders to act […]
In summer, when intense heat catches up and the sun burns the skin, it is especially pleasant to plunge into the waves of cool water. Relax in the shade by the pool with leisurely tunes. Water park – the territory of a special holiday. There are extreme slides, “terrible rides”, and relaxation areas to the […]
With the onset of almost the first warm spring and later on summer evenings tables begin to “blossom” on the sidewalks near cafes and restaurants. They appear on cozy terraces, built specifically for the spring-summer-autumn season, or “grow” right next to the footpaths. So the owners of the cafe want to emphasize the opportunity to […]
Shopping in branded luxury boutiques is an expensive pleasure. Their visitors are used to getting the best for any money. Therefore, a boutique is a territory of special luxury. Everything here indicates the exceptional status of the guest and the product. An expensive smell, emphasized elegant staff, a small but reasonably selected assortment, trade equipment, […]
There are a lot of consistents in stores’ marketing strategies. Visual displays, store layouts and merchandise placements are only few of them. All of these little tips were tuned just to encourage customers’ spending behaviour and make them comfortable and buy more.
When speaking about music and its ability to convey the heart and the idea of brand we should understand the way it works.