Music for Shopping Malls
The goal of a shopping mall as a place for consumers impact is creation of the best conditions for incoming traffic flow to renters.
Audiomarketing is a way for acceleration or deceleration of indoor human traffic depending on attendance profile.
Main tool for human traffic management is modulated tempo-rhythm. Modulation of tempo-rhythm means visitors are moving faster or slower according to selected music. (Faster in rush hours and slower in low attendance hours, when the goal is to hold every client inside).
According to Market Music data, a proper music selection provides 6-8% increase in clients’ time of stay. Request a free trial and experience it on your own.
Usually we create unique playlists for malls using major and unobtrusive pop and lounge. Tempo may vary from slow (70-85 BPM) to peak (96-125 BPM) in maximum visitors’ flow time (16:30 until 19:30). This allows raise patency and consumers activity.
Market Player is the best solution for achievement of such targets. It allows you to schedule background music automatically, without reliance on your employees’conscience. Moreover, Market Player allows you to broadcast audio advertisements (according to all mediaplanning principles, with calculation of effective contact frequency) and thus to make money on providing an effective indoor commercials channel for renters.
Standarts of background audio volume for shopping mall
For relatively low background noise level (lowerthan 75 dB) an excess level of desired signal should be 15 dB, for high noise level (75+ dB) 10 dB is enough. So the required sound pressure level is:
- Lmax=La+15, dB for low background noise malls;
- Lmax=La+10, dB for high background noise malls.
Market Player solution from Market Music allows to adjust volume automatically according to noise level.
For effective background music selection for shopping mall we require the following info:
- Average time of clients’ stay (min.) – in dynamics according to time of day, day of week and season;
- Average traffic (pers.) – in dynamics according to time of day, day of week and season.