TOP-5 audio marketing platforms
You may be thinking that video content is the latest trend in companies’ marketing. However, it is not the only way to get your customers’ attention and create a good base for trust.
Audio content can be a strong rival for video, as it has its own advantages. As a consumer, you don’t have to be fully attentive, as audio requires only listening. And as a creator, you don’t need to spend lot’s of money on video cameras, light equipment, makeup artists etc. Although it has around for a long time, the audio content only starts rising on the marketing ad field.
Why choose audio content?
The main goal of social media is to create trust with your audience by becoming social. Social networks allow you to have in-person conversations and it helps to know the consumers’ tastes better. Other way to have a conversation with your followers is to use audio content, whether it will be a podcast, interview or some catchy melody. It all sends messages!
Here are some new audio-based platforms that can help you getting into the audio marketing.
SoundCloud is a platform that helps brands and individuals to create a bigger impact on audience. For regular users it is a social network about music.
Harvard, for example, uses SoundCloud to upload their recordings from forums, students and teachers’ speeches and sometimes audio tour-guides to their campuses.
PlayStation uses it for adding soundtracks from their favorite games and blog series.
Whether Adobe has created audio white papers on different themes like development of great app strategy and increasing mobile digital sales.
SoundCloud has also been in some financial troubles and their music streaming service was created to solve this problem. If their service won’t be successful then their position may become even worse.
However, still SoundCloud has a great base of users and it is a good opportunity for you to push your content and let the people evaluate it. Moreover, you can use it a hosting for your podcasts or any other audio content.
Whatsapp / FB Messenger
Whatsapp is a service created by Facebook to make your communication with friends much more easy. It is usually used as a text service; however, it has some audio-based features. For example, you can record an audio message and send it to one person or to a group of your contacts. It can be used as a great opportunity to create trust with your customers.
It hasn’t been used as a marketing platform yet but you can be the first one to use it that way. And even if you won’t do it, still it’s a great service to build relationships with your customers.
Popular Mayonnaise brand, Hellman’s wanted people to use their product much oftener in everyday cooking. So they offered their customers an in-person service using Whatsapp for professional chefs to answer all their questions, comment on recipes and cooking videos.
The results were incredible! Over 6 million people reached and over 14,000 sign-ups!
SnapChat is considered a video/photo sharing platform, however companies and artists can use it to reach their followers personally!
How can they do it? Well, firstly, they can post teasers and previews of upcoming events and releases, add some private content as recordings behind the scene, interviews, presentations and any other events.
SnapChat is also a great opportunity to create trust by sending videos to your followers in response. What is unique about this app is that close friends always use it to connect with each other, and companies can use it the same way.
Snapchat recently announced the release of version 2.0 which is largely based on audio content and allows you to communicate almost like you would when meeting a friend in-person. This version allows users easily change from text to stickers, pictures, video, and audio while being in touch with their followers.
Peach is new mobile app that allows users both blog and add audio, video, pictures and text status messages. The platform is simple and fully responsive, has an option to find words that are relevant to specific topic.
The simplicity of the app attracts users and builds a trust between the app and consumer. Although you won’t be able to see someone profile or follow a person.
Some people were sceptic about the future of the Peach, they thought it to follow Ello way, however, it still has some loyal users as for example, Choire Sicha the co-founder of the Awl media network, who use it almost daily.
While there are risks with going with a new social media platform, for example, they could cease to exist in 12 months, there could be huge rewards as well. Early Twitter users were rewarded by being featured as suggested users to follow and grew their audiences into hundreds of thousands of followers. Gary Vaynerchuk for example got on to Youtube and Snapchat early on and was able to build huge audiences.
There could risk with marketing on a new social media platforms, however, you courage can be rewarded as well. Some early Twitter users after some time started to pop-up on the suggested list for those who just have registered, and as a result, they now have over hundred thousands followers. For example, Gary Vaynerchuk registered on YouTube and Snapchat early enough to build a great audience number.
Market Player is a powerful two-component solution including both software and hardware for centralized audio and video management at retail stores, banks, cafes and restaurants, hotels and office centers, car showrooms, gas stations and shopping malls.
Market music has a 24/7 support and have successfully installed their software at 47 000+ points of sales at 70+ retail chains such as McDonalds, Espirit, KIA, KFC, Burger King and many others.
You do not need to be an expert to recognize that Market Player is the ultimate solution for audiovisual marketing.
Market music software allows you to develop highly detailed reports on audio and video broadcast and more importantly perform full-scale commercials broadcast media planning. This allows sparing advertisers from any doubts in advertising services quality.