Music for Banks
Background music does not seem to be suitable for such respectable institution as bank. It disturbs bank specialists and we all know how challenging work on numbers can be. However, music is quite common in modern banks. Why? Let’s try to find out.
Music in bank or principles of audiomarketing
What do you want to see coming to the bank? Close your eyes and let your imagination tell you. Business-style interior. Polite receptionist tells you which window to address. Neat and tidy people are standing in a line. Prompt service. Leather settees in the foyer. Light music – a fusion of classics, electronics and smooth jazz. Everything is trustable. You are sure: everything is fair, you will be given the best advices, your money are safe.
It may take years of selfless fair work to earn a good reputation. But you know, several years will cost you too much in conditions of the toughest competition. That is why banks are investing in aggressive advertising. You can find “the lowest loan interest” advertisements on every bus stop and in every TV commercial. However, companies realize that indirect advertising is the most effective. A client does not want to be persuaded and you have to create all the conditions so that he could bring his money to your bank himself.
Background music for bank – is a way of proper atmosphere creation. Psychologists found out recently that music affects subconscious, forcing to take actions. Both positive and negative effects are possible.
Marketers didn’t hesitate to use this data and had created audiomarketing - an art of sound impact on visitors. Companies specialized on audiomarketing study target audience and create unique music selections for business. Appropriate playlist can improve your brand perception.
Music in bank – very unusual, the most effective.